TAG Heuer products will soon be made available for online purchasing. CEO Jean-Christophe Babin explained that this allows TAG Heuer to reach global customers without distributing the products in more “mass channels” of other franchised jewelry stores.
Babin also explained that the company was exploring more technologically designed items which may be available exclusively through the Internet.
The success of their techno-accessories collections for men may be one of the motivations for the online retail expansion. The accessories have been made with “advanced technology from the TAG Heuer stables” and given the usually smaller sizes of such products, shipping costs should not be a problem. (Nor should they have been in the first place for a genuine ‘luxury consumer.’)
TAG Heuer has a history of 150 years in the watchmaking business, and recently also opened “the first avant-garde 360 degree watchmaking museum” – also available as a virtual museum on their web site.
