Rolls-Royce will be unveiling its latest concept car, the 200EX at the Geneva Motor Show in March 2009. The design will be indicative of the direction Rolls-Royce is taking for its four-door saloons in 2010 productions.
The sneak previews show a less formal sense of styling compared to previous Rolls-Royces, and a great focus on spaciousness in the interiors. “200EX is a touring saloon with more than a little panache and perhaps more bravado than one might have expected,” says Chief Designer, Ian Cameron.
The design stays true to Roll-Royce tradition of elevated prow, long bonnets and short front overhangs. The Rolls-Royce design philosophy is to have something that is “powerful but unobtrusive.”
Headlamps are LED as a modern update, and the 200EX concept model is finished with Darkest Tungsten and seven-spoke, 20-inch wheels.
Rolls-Royce CEO Tom Purves explains that the 200EX “is a modern execution of timeless Rolls-Royce elegance,” as it retains some of the core values of Rolls-Royce tradition yet adapts to modern aesthetics. Rolls-Royce is expecting to attract the kind of customer who “appreciates its fusion of refinement, new technology and contemporary style.”
These cars are in a class of its own. No matter how many beautiful, functional and luxurious cars are going to be on the market, RR will always be number one. A dream come true for the ones who’ll be lucky to have it.