Fashion shows are important events for designers to share their collection and exhibit their year’s hard work. New York fashion week in this regard holds great popularity which is attended by fashion icons, journalists, buyers, editors, social figures, media personnel and many other international celebrities.

The event is all about indulgence,high lifestyle and luxury and is held twice a year, once in summers in the month of March and the other in September exhibiting winter collection by the top fashion designers.

The first New York fashion week was held in 1943 in competition to French fashion industry. Currently the event is managed by IMG, a life style and sports marketing and management organization. Every year the event is held at New York City in Bryant Park. It is a six acre park which gets converted into a fashion arena for the event. The venue for the event is converted into an air-conditioned setting where designers can show their latest collections.

Many fashion designers show case their collections in separate show rooms provided to them by the management of the event. This way they let their collection stays for longer for audience to come and see closely. This saves a lot of cost of light and music systems and a lot of designers in recession opted for off ramp show casing of their collection.

This also helps in managing relations well by personally meeting the prospective buyers.
Fashion designers of America and few international designers get an excellent opportunity to show their collection to a wide range of spectators.

Celebrities are important audience during New York fashion week. They come to support their favorite designers and many times give ramp appearances as well. Appearance by celebrities also attaches a label of luxury and style on the brand.

The most popular brands appearing in New York fashion week are Michael Kors, Lacoste, Calvin Klein, DKNY, Ralph Lauren, G Star, Marc Jacobs, Baby Phat, Tommy Hilfiger, Zac Posen, Derek Lam and Jason Wu.

New York fashion week has a style of its own. Designers in the event experiment with the traditional catwalk style, for example instead of handbags as accessories, models carry sponsors’ laptops and other portable gadgets.
From luxury to street style, every kind of collection can be seen in New York fashion week.

The event is of great importance to the designers for their business to flourish. The great opportunity gives the designers a platform for numerous buyers. Many fashion designers also get order for movie costumes since many directors and producers of Hollywood also come to attend the event.