The new Porsche Design phone has certainly taken the idea of ‘car brand souvenir’ to a whole other level. The phone could probably have stood alone in a launch without the Porsche name and been able to rack up a similar asking price to its current €600 (about $774 USD). Though this price is actually half of the previous Porsche phone, the P’9521.

Unlike the P’9521, this phone is not a flip phone – and haven’t we all gotten over that phase? Made of aluminum with scratch-proof glass touchscreen face, the phone exudes luxury, modernity and masculinity. Really suited to the tastes of a Porsche driver or aspiring Porsche drivers.

What’s even more impressive about Porsche’s efforts to promote this phone, however, is a traveling photography exhibition featuring the phone, which is like a luxury advertising campaign in itself; like a glorified set of billboards.

The Porsche Design P’9522 is currently available for purchase from Porsche Design’s online store.

• Source: Luxist