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LushThreads: Comme des Garcons for H&M

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11 November, 2008

by Serge

After its celebrated collaborations with the likes of Stella McCartney, Karl Lagerfeld and Roberto Cavalli, fashion giant H&M debuted its Comme des Garçons for H&M collection in Tokyo last week. Hundreds lined up to witness and experience for themselves how mainstream commercial H&M and progressive design vanguard Rei Kawakubo of CdG would merge for this line.

The line’s twenty pieces for men and thirty pieces for women are a testament to Kawakubo’s individualistic style and painstakingly precise tailoring. All patterns and samples for the line were created by Kawakubo herself. Some of the pieces carry the designer’s trademark patchwork and polka-dots lending eccentricity to the predominantly black pieces.

On model at left: dress – JPY 59990 (US$ 613), shirt – JPY 7990 (US$ 82); on model at right: trench coat – JPY 23990 (US$ 245), shorts – JPY 12990 (US$ 133), shirt – JPY 7990 (US$ 82)

On model at left: suit – JPY 49990 (US$ 511), shirt – JPY 9990 (US$ 102); on model at right: cardigan – JPY 9990 (US$ 102), shirt – JPY 3990 (US$ 40), shorts – JPY 3990 (US$ 40)

While some items are in the lower price level in keeping with H&M’s mass market, some pieces of high-quality fabrics are quite expensive. H&M’s attempt at “massclusivity” – striking a balance between their mass market and exclusivity of the limited edition – has been proven profitable with their previous collaborations selling out in a matter of hours.

Comme des Garçons for H&M is now available at the newly-opened H&M stores in Ginza and Harajuku, both in Tokyo. The rest of the world will have to wait until November 13 to experience this cutting-edge limited edition line.

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  1. What’s up with the hair styles? Didn’t really want to look at the clothes after seeing the hair!

    Comment by emnatarte — 15 November, 2008 @ 9:36 am

  2. I know what you mean, the hair style of those women is out of control and did you see their eye makeup?

    Comment by jes — 17 November, 2008 @ 1:18 pm

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