From January 2009, Givenchy’s exclusive travel retail fragrance Be Givenchy will be available for purchase. The scent is made up of lime, ginger, morelly cherry – as top notes – plus heart of honeysuckle, jasmine and orange flower in the middle, with base scents of cedar, amber and musk.

The result is a very girly, pretty smell that is said to be an “audacious fragrance for the modern-day Lolita.” The ad campaign is very romantic and indeed connotes a Lolita sort of sexuality with the model in a school-girl like outfit of white blouse, black skirt and white socks.

“The overall effect is designed to be assertive, candid and seductive.”

It’s just a bit weird how she is obviously so much larger than the elegant little French-antique style chair she is posing next to. That doesn’t quite connote Lolita then so much as overgrown girl trying to blend in with a small world?

•  Sources: Moodie Report, Givenchy

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