(Above: Mercedes Benz 2008 SLR McLaren Roadster)
Mercedes-Benz USA (MBUSA) announced today that it will invest over $30 million in a new and larger company-owned flagship dealership in Manhattan to expand its customer care capability and improve efficiency. The new 53rd Street facility, which replaces an existing facility on 41st Street, is expected to be operational by 2011 and will be one of the largest Mercedes-Benz dealerships in the country.
“We know that, more than ever before, customers are placing a very high priority on their experience with their dealership over the entire ownership period,” said MBUSA President and CEO Ernst Lieb.
The new 330,000+ sq. ft. facility, located on 11th Avenue between 53rd Street and 54th Streets, is currently under construction by Two Trees Management of Brooklyn, N.Y. MB Manhattan’s existing location at the entrance of the Lincoln Tunnel on 41st Street on 11th Avenue will continue to service New York area customers until the new facility opens in 2011. The new MB Manhattan dealership will offer leading showroom technology and forward-thinking design in a fully-fledged dealership for the Mercedes-Benz, Maybach, and smart brands with sales of new and pre-owned vehicles and after-sales operations, including a state-of-the-art service center.
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