Dell launches Adamo, a new luxury line of computers

14 January, 2009

by Nicole.C

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Dell’s new luxury computer line, Adamo, was announced on Friday in Las Vegas, with a model posing around with an Adamo laptop and not even turning it on. No prices have been announced, not even a ballpark figure or any other form of indication other than that it’ll be high-end and high-performance.

“It’s not the only product we’re launching,” said Dell’s senior vice president, Alex Gruzen. “It’s the right time, with the technologies and materials,” emphasized Gruzen, implying that Dell remains focused on serving a new luxury customer segment.

Other products in the works for Dell include a 10-inch ‘netbook’ PC and a mini portable photo printer. More details about Adamo products and specs are expected to be released by June 2009.

‘Adamo’ was chosen, as it is the Latin word for ‘to fall in love with’. Dell is competing with Hewlett Packard to reach the new luxury computer segment – both seemingly following the footsteps of Apple, for more sleeker, stylishly designed computers.