After so many years as a global and renowned leader in the world of finest perfumes, why would Chanel No. 19 undergo a renovation? It’s simple: Not only to appeal to a broader audience of buyers such as a younger clientele and the Asian market, but also to stay current with women’s overall style preferences.

When Chanel No. 19 was launched 40 years ago, women were fighting for access to the board room, for leadership positions and more.  Years later, women have made great strides and their needs have changed – primarily in times of change and uncertainty, they crave something that evokes stability and reassurance.  Enter Chanel No. 19, a tried and true product that women know and trust.

The new and improved Chanel No. 19 was released in August 2011 in Australia, promising to offer a new take on a classic favorite.  This modification comes on the heels of other classics altered by Chanel in recent years such as the ever-popular No. 5 Eau Premiere.

Chanel continues to use chemistry that integrates the very highest quality products – namely, the iris pallida flower that matures after three years of growth, rare essential oils that are very expensive, and synthetic musk to totally avoid use of animal musk.

As one of the top luxury perfume houses globally, Chanel continues to inspire others to create distinct fragrances that appeal to women the world over. While the original Chanel No. 19 isn’t going anywhere, Chanel’s commitment to innovation remains consistent – preserving its place as a leader among perfume houses across the globe.